Search Engine Optimization is a key tool in producing an effective digital marketing strategy. It is important for a business in Washington DC, Maryland and Virginia to rank high on a Search Engine Results Page (SERP) in order to increase organic web traffic which in turn increases revenue. However, it can be difficult for a business to understand the ever evolving search engine algorithms including Google Panda and Penguin. Our SEO experts based in Washington DC, Maryland and Virginia service all industries but specialize in hospitality such as restaurant SEO, bar SEO, hotel SEO, and nightclub SEO.
Every quarter, Google and Bing have 100 plus changes to their search algorithms. Our SEO experts keep up to date with these changes through attending Google seminars and following their guidelines closely.
Search Engine Optimization is not an one size fits all process, nor is it a fast solution. SEO are tactics that are implemented, optimized and built over time. We only utilize honest white hat SEO, that targets quality traffic. The first step we take is to understand your business, industry and competitors. Next, we perform an in-depth SEO audit of your site including keyword research and analysis, which in most cases includes over 40 factors that can improve your SEO results.
Some of the SEO factors we look at are:
* Keyword research and strategy
* Rich content development based on optimized focus keyword(s)
* Google Authoriship optimiztion
* Proper H tags, meta data, alt tags, image optimization
* Optimized URL paths, titles, keyword density
* Page speed
* Internal linking
* Back-link campaigns / organic link building
* Directory submissions and much more. (We can't give away all our secrets!)
Find out how we can improve your companies ranking on Search Engines and increase traffic plus revenue by contacting us for a free consultation!